BUILT ON THE PRINCIPLE OF DIGNITY – NKC started his business on the principle of dignity, employing “untouchables” and subverting centuries-old practices that had shunned the poor, women and artists.

CREATING BEAUTIFUL LIVES – Jaipur Living’s purpose is to create beautiful lives for our customers, consumers, their families and friends, the artisans who create our products, and our employees. We are committed to the craftsmanship and artfulness of handmade rugs, and to keeping the age-old art alive.

LED BY NKC’S DAUGHTERS, ASHA AND ARCHANA – Asha Chaudhary (CEO) and her sister Archana Chaudhary (COO) have shaped Jaipur Living into an innovator in the design world, in part by co-creating rugs with designers and artisans. They’ve expanded the reach of their father’s vision, driving more awareness of our handmade products while also celebrating new construction innovation and the integrity of artisans.

DOORSTEP ENTREPRENEURSHIP MODEL – The Jaipur System removes the middleman by employing a network of 40,000 artisans in more than 700 villages in India, ensuring quality and consistency. We connect with our artisan partners through a common thread of love and compassion. They’re provided a livable and reliable wage, along with opportunities for personal growth and development.

COMMITTED TO OUR PARTNERS – We are dedicated to providing amazing quality and value through the vertically-integrated Jaipur System, and to providing superior support and customer service.